{"id":282,"date":"2021-02-22T10:36:29","date_gmt":"2021-02-22T10:36:29","guid":{"rendered":"https:\/\/www.mobilier-design-occasion.fr\/magazine\/?p=282"},"modified":"2023-09-25T13:39:50","modified_gmt":"2023-09-25T13:39:50","slug":"cassina-le-symbole-du-design-italien","status":"publish","type":"post","link":"https:\/\/www.mobilier-design-occasion.fr\/magazine\/cassina-le-symbole-du-design-italien\/","title":{"rendered":"Cassina: le symbole du design italien"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cassina est un des \u00e9diteur les plus c\u00e9l\u00e8bres dans le monde du <a href=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/table-tulipe-knoll-indemodable-du-design\/\">design<\/a> et du <a href=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/test-avis-sur-la-redoute-interieurs-am-pm\/\">mobilier<\/a> italien. Une marque qui a su se r\u00e9inventer et confirmer son statut de leader collection apr\u00e8s collection, notamment gr\u00e2ce \u00e0 des collaborations avec des designers c\u00e9l\u00e8bres, de <a href=\"https:\/\/www.mobilier-design-occasion.fr\/designer\/le-corbusier.html\">Le Corbusier<\/a> \u00e0 <a href=\"https:\/\/www.mobilier-design-occasion.fr\/designer\/philippe-starck.html\">Philippe Starck<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lhistoire_de_Cassina\"><\/span>L&#8217;histoire de Cassina<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/cassina-le-symbole-du-design-italien\/#Lhistoire_de_Cassina\" >L&#8217;histoire de Cassina<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/cassina-le-symbole-du-design-italien\/#Cassina_les_annees_du_succes\" >Cassina : les ann\u00e9es du succ\u00e8s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/cassina-le-symbole-du-design-italien\/#Cassina_aujourdhui\" >Cassina aujourd&#8217;hui<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><br>Aujourd&#8217;hui membre du groupe Poltrona Frau, <a href=\"https:\/\/www.mobilier-design-occasion.fr\/editeur\/cassina.html\">Cassina<\/a> a \u00e9t\u00e9 fond\u00e9e en 1927 par les fr\u00e8res Cesare et Umberto Cassina. Le projet a \u00e9t\u00e9 d\u00e9velopp\u00e9 \u00e0 Meda, une petite ville italienne de la r\u00e9gion de Brianza. Mais en raison de la grande crise et de la guerre, il a fallu quelques ann\u00e9es avant que l&#8217;entreprise ne commence r\u00e9ellement son voyage, qui la conduira en quelques ann\u00e9es \u00e0 devenir l&#8217;une des plus importantes de toutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&#8217;est dans les ann\u00e9es 50 que l&#8217;entreprise prendra un tournant d\u00e9cisif. En recevant une commande de cr\u00e9ation d&#8217;int\u00e9rieurs design pour les navires de croisi\u00e8re. Ainsi, pour l&#8217;Andrea Doria, le paquebot transatlantique appartenant \u00e0 la compagnie maritime italienne, Cassina a cr\u00e9\u00e9 plus de 500 pi\u00e8ces de valeur, am\u00e9nageant des salles de lecture, des salles \u00e0 manger et des chambres \u00e0 <a href=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/combien-dheures-de-sommeil-pour-mon-enfant\/\">coucher<\/a> avec des int\u00e9rieurs d&#8217;une grande \u00e9l\u00e9gance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et c&#8217;est \u00e0 partir de ce moment l\u00e0 que la marque a connu un succ\u00e8s retentissant. C&#8217;est en travaillant sur la Doria que les fr\u00e8res Cassina ont fait la connaissance de <a href=\"https:\/\/www.mobilier-design-occasion.fr\/designer\/gio-ponti.html\">Gi\u00f2 Ponti<\/a>, dit Gi\u00f2, l&#8217;un des plus importants designers et architectes italiens, qui a contribu\u00e9 \u00e0 la renaissance du <strong>design d&#8217;apr\u00e8s-guerre<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les Cassina et Gio s&#8217;entendirent imm\u00e9diatement tr\u00e8s bien, \u00e0 tel point que l&#8217;architecte milanais se mit au travail sur sa premi\u00e8re <a href=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/fermob-occasion\/\">chaise<\/a>, la 646, \u00e9galement connue sous le nom de <strong>Leggera<\/strong>. Peu de temps apr\u00e8s, la <strong>Superleggera<\/strong> a vu le jour, et ces deux projets ont remport\u00e9 un grand succ\u00e8s : les chaises se sont en effet vendues comme des petits pains, et en peu de temps, plus d&#8217;un millier d&#8217;entre elles ont \u00e9t\u00e9 fabriqu\u00e9es et vendues dans de nombreux lieux publics. Nous sommes en 1957, et pour Cassina, ce n&#8217;est que le d\u00e9but de ce qui sera une histoire <strong>pleine de succ\u00e8s<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/wp-content\/uploads\/2021\/02\/chaise-superleggera_-1957.jpg\" alt=\"\" class=\"wp-image-284\" srcset=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/wp-content\/uploads\/2021\/02\/chaise-superleggera_-1957.jpg 800w, https:\/\/www.mobilier-design-occasion.fr\/magazine\/wp-content\/uploads\/2021\/02\/chaise-superleggera_-1957-300x300.jpg 300w, https:\/\/www.mobilier-design-occasion.fr\/magazine\/wp-content\/uploads\/2021\/02\/chaise-superleggera_-1957-150x150.jpg 150w, https:\/\/www.mobilier-design-occasion.fr\/magazine\/wp-content\/uploads\/2021\/02\/chaise-superleggera_-1957-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption><em>Chaise Superleggera, 1957<\/em> &#8211;  Copyright Gio Ponti Archives Milan<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cassina_les_annees_du_succes\"><\/span>Cassina : les ann\u00e9es du succ\u00e8s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Les ann\u00e9es soixante ont commenc\u00e9 par le succ\u00e8s de la c\u00e9l\u00e8bre marque milanaise. Apr\u00e8s Gi\u00f2 Ponti, de nombreux noms ont crois\u00e9 le chemin de Cassina : <strong>Andrea Branzi, Mario Bellini, Rodolfo Dordoni, <a href=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/collection-margaux-keller-pour-monoprix\/\">Philippe Starck<\/a><\/strong> et bien d&#8217;autres designers, architectes et artistes de renomm\u00e9e mondiale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et avec eux a \u00e9galement commenc\u00e9 la grande production de meubles design, des objets de charme pour la d\u00e9coration int\u00e9rieure, ainsi que des chaises, des meubles et des fauteuils. <strong>Cassina<\/strong> est d\u00e9sormais gage de qualit\u00e9 et de s\u00e9curit\u00e9, une entreprise reconnue pour son professionnalisme, <strong>son s\u00e9rieux<\/strong> et <strong>ses grandes valeurs<\/strong>. Et pour preuve, elle a \u00e9galement entam\u00e9 des recherches technologiques et philologiques, avec l&#8217;intention de red\u00e9couvrir et de proposer \u00e0 nouveau des \u0153uvres de grands ma\u00eetres qui ont fait l&#8217;histoire, tels que Le Corbusier, Franco Albini, Gerrit T. et Frank Lloyd Wright.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cassina_aujourdhui\"><\/span>Cassina aujourd&#8217;hui<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Il n&#8217;y a pas de beaut\u00e9 sans pens\u00e9e. Cassina le sait, et le sait bien : un d\u00e9fi qui se poursuit depuis les ann\u00e9es 50, et qui se <strong>renouvelle chaque ann\u00e9e<\/strong> avec la m\u00eame <strong>passion<\/strong> qu&#8217;au d\u00e9but. Au c\u0153ur du projet se trouve aujourd&#8217;hui <strong>Gianluca Armento<\/strong>, directeur de la marque, qui est certes conscient de la difficult\u00e9 des march\u00e9s, mais aussi de la puissance de ce qui caract\u00e9rise vraiment Cassina : <strong>l&#8217;authenticit\u00e9<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;En ces ann\u00e9es de crise, nous avons saisi l&#8217;occasion de faire le point sur la situation pour comprendre nos forces et nos faiblesses. Notre point fort est l&#8217;authenticit\u00e9&#8221;<\/p><cite>Armento dans une interview accord\u00e9e \u00e0 La Repubblica<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ses paroles r\u00e9sonnent encore aujourd&#8217;hui dans cette excellence tangible et jamais soumise, dict\u00e9e par les valeurs de l&#8217;ordre, le contr\u00f4le des mat\u00e9riaux, un esprit de recherche intense et <strong>l&#8217;attention port\u00e9e \u00e0 chaque d\u00e9tail<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&#8217;est pourquoi chaque produit, des chaises Cassina des 70\u2032s, aux canap\u00e9s et aux articles de d\u00e9coration int\u00e9rieure, n&#8217;est pas seulement une garantie, mais le r\u00e9sultat d&#8217;une philosophie tr\u00e8s pr\u00e9cise, qui apr\u00e8s presque cent ans semble \u00eatre vraiment in\u00e9puisable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"607\" src=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/wp-content\/uploads\/2021\/02\/Cassina-1.jpg\" alt=\"\" class=\"wp-image-288\" srcset=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/wp-content\/uploads\/2021\/02\/Cassina-1.jpg 488w, https:\/\/www.mobilier-design-occasion.fr\/magazine\/wp-content\/uploads\/2021\/02\/Cassina-1-241x300.jpg 241w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Entreprise associ\u00e9e aux plus grands noms du design, Cassina se distingue depuis des ann\u00e9es dans le monde par son style et son professionnalisme.<\/p>\n","protected":false},"author":1,"featured_media":286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cassina: le symbole du design italien - Mobilier Design Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobilier-design-occasion.fr\/magazine\/cassina-le-symbole-du-design-italien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cassina: le symbole du design italien - 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